Netflix becomes first streaming platform to join MPAA
The streaming platform takes its put alongside the traditional studios and will now benefit from the MPAA’s role as Washington lobbyist on behalf of major content creators.
While it would be impolitic of Netflix to use its newfound seat at the table to officially lobby for the collapse of theatrical windows (the matter falls more squarely under the purview of the National Association Of Theatre Owners), executives will certainly place their weight behind stepping up the war vs piracy, a goal the MPAA and all its members share.
“On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner,” said MPAA chairman and CEO Charles Rivkin. “All of our members are committed to pushing the movie and tv industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will let us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”
“Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the globe,” said Ted Sarandos, Netflix Chief Content Officer. “We look forward to helping the association squad and their important efforts.”