ACRONYM X Nike Air Force 1 Downtown, designed by Errolson Hugh and Nike designers was met with high praise from industry folk and sneakerheads. An epic follow up to last year’s ACRONYM x NikeLab Air Presto and the Lunar Force 1 SP, this sneaker took on a life of its own through the work of comic ebook artist, Paul Pope.
As part of the campaign surrounding the collaborative sneaker, Nike tapped Pope to elaborate on a greater narrative surrounding ACRONYM’s founder, Errolson Hugh and the newest sneaker. Having long drawn apparel to fit certain comic ebook characters within his art, Paul was instantly drawn to the project, which needed of him to make a dystopian science fiction comic strip surrounding the newest Air Force 1 sneaker, starring Errolson – who of course can be seen wearing ACRONYM clothing.
Paul claim us the key was to understand the brands and the shoe itself, and then communicate that into comic form. He also revealed that the comic strip is heavily influenced by Errolson’s personality and interests in karate and parkour, as well as his own personal interest in the future of self-automated robots and drones.
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That's very cool
Picked up some very nice tricks just by watching this.
Such nice work! Even better tip...if you build it, they will come! Nice video.
"if you build it they will come" thank you for that
that would be nice if nike place these design to acronym shoe box
Oooh, Reiki Stamp. Like a true calligrapher artist. Great.
Anyone know the name of the backgrounds song? I know I've heard it, but I don't remember the name
Enjoyed the video, don't like the shoe, but I especially loved the Blast background song. But at 1:18 - you gotta have a pen that doesn't create such a sound. Like how do you go through with that daily?
I never comment on videos but I found this one to be so well done. Well done hypebeast hold it up!
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