What is NAME CALLING? What does NAME CALLING mean? NAME CALLING meaning & explanation.
Name calling is abusive or insulting language referring to a person or group, a verbal abuse. This phenomenon is studied by a tons of academic disciplines from anthropology, to babe psychology, to politics. It is also studied by rhetoricians, and a tons of another disciplines that study propaganda techniques and their causes and results. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their foe.
Name calling is a cognitive bias and a technique to promote propaganda. Propagandists use the name-calling technique to incite fears or arouse positive prejudices with the intent that invoked fear (based on fearmongering walkthroughs) or believe will encourage those that read, see or hear propaganda to construct a negative opinion, in respect to the former, or a positive opinion, with respect to the latter, about a person, group, or set of beliefs or concepts that the propagandist would want the recipients to trust. The way is intended to provoke conclusions and actions about a matter apart from an impartial examinations of the facts of the matter. When this walkthrough is used instead of an argument, name-calling is thus a substitute for rational, fact-based arguments vs an concept or belief, based upon its own merits, and becomes an argumentum advertisement hominem.
Politicians often resort to “name calling” during political campaigns or public meetings with the intentions of gaining advantage over, or defending themselves from, an foe or critic.
Gratuitous verbal abuse or "name-calling" itself is not an argumentum advertisement hominem or a logical fallacy. The fallacy only occurs if personal attacks are employed in the stead of an argument to devalue an argument by attacking the speaker, not personal insults in the middle of an otherwise sound argument.
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